It is nothing but writing your thoughts on why you have chosen the specific college, city and how you project yourself to fit in it. Preparing a statement of purpose (sop) is simple but most of the students feel it difficult. There are chances that students may lose their chance to get admission if their SOP is disappointing. You need professional guidance to write your SOP. You should clearly state your plans for it. Writing a good SOP will help you get an admission in your desired college. ADWIZE will get you through it.
